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Sales & Marketing

Driving revenue growth and managing customer relationships.

The Voice of the Customer: Sales & Marketing Analytics

This department is the bridge to the market, driving revenue and shaping brand perception. Analytics here are focused on understanding customer behavior, optimizing marketing spend, and forecasting sales to drive business growth.

Data SourceDescriptionImportance
CRM System
Customer data, sales pipeline, interaction logs, and lead information.
Mandatory
Marketing Automation Platform
Email campaign data, web analytics, social media engagement, and lead scoring.
Mandatory
ERP System
Sales order data, pricing information, and customer financials.
Important
Web & Social Analytics
Data from Google Analytics, social media platforms, and SEO tools.
Important
Market Research Data
Third-party data on market size, competitive landscape, and consumer trends.
Optional

Available Dashboards

Select a dashboard to gain insights into your operations.

Sales Performance Overview

Tracks key sales metrics like revenue, pipeline value, and conversion rates.

Descriptive

Customer Segmentation & Profiling

Analyzes customer demographics, behavior, and value to identify key segments.

Descriptive

Campaign Performance & ROI

Measures the effectiveness and financial return of marketing campaigns.

Descriptive / Diagnostic

Market Share & Competitive Position

Monitors market share and analyzes the competitive landscape.

Descriptive

Customer Satisfaction & Loyalty

Tracks metrics like Net Promoter Score (NPS) and customer churn.

Diagnostic

Sales Forecast & Pipeline

AI-driven forecasting of future sales and analysis of the sales pipeline health.

Predictive

Product Performance & Adoption

Analyzes sales performance of different products and customer adoption rates.

Diagnostic / Predictive

Sales Target Optimization

AI-driven recommendations for setting and adjusting sales targets for teams and individuals.

Prescriptive

Marketing Budget Reallocation

Prescriptive insights on how to reallocate marketing spend for maximum ROI.

Prescriptive

Dynamic Pricing & Margin Maximization

Cognitive AI models to recommend optimal pricing strategies in real-time.

Prescriptive

Cognitive Market Intelligence

Cognitive analysis of market news, social media, and reports for supply chain insights.

Cognitive

Voice of Customer Insights Hub

Analyzes customer feedback from all channels to extract actionable insights.

Cognitive

Competitive Intelligence & Early Warning

AI-powered monitoring of competitor activities and market shifts.

Cognitive