Campaign Performance & ROI
Measures the effectiveness and financial return of marketing campaigns.
Total Marketing Spend
₹25,00,000
Last Quarter
Overall ROI
350%
Return on Investment
Cost Per Acquisition (CPA)
₹1,667
Average cost per new customer
Total Conversions
1500
From all campaigns
Campaign Performance Analysis
Campaign ROI Comparison
Return on investment for major campaigns.
Leads Generated Trend
Total marketing qualified leads per month.
Detailed Campaign Breakdown
Campaign Performance Metrics
In-depth metrics for each marketing campaign.
| Campaign | Spend (₹) | Conversions | CPA (₹) | ROI (%) |
|---|---|---|---|---|
| Summer Sale (Digital) | 1,000,000 | 800 | 1,250 | 500% |
| Q2 Product Launch (Content) | 700,000 | 500 | 1,400 | 420% |
| Industry Expo (Events) | 500,000 | 100 | 5,000 | 150% |
| Brand Awareness (Digital) | 300,000 | 100 | 3,000 | 200% |
Marketing Channel Mix
Distribution of spend across channels.