Customer Segmentation & Profiling
Analyzing customer demographics, behavior, and value to identify key segments.
Total Customers
12,500
Across all segments
Identified Segments
5
Based on RFM analysis
RFM Customer Segmentation
Recency vs. Frequency Scatter Plot
Monetary value is represented by the size of the bubble.
Segment Details
Customer Segment Profiles
Detailed metrics for each identified customer segment. Click the AI button for a detailed persona.
| Segment | Description | Customer Count | Avg. LTV (₹) | Avg. Purchases/Year | AI Profile |
|---|---|---|---|---|---|
| Champions | Bought recently, buy often, and spend the most. | 1,500 | 50,000 | 12 | |
| Loyal Customers | Spend good money and respond to promotions. | 3,000 | 25,000 | 8 | |
| At-Risk | Used to spend a lot but haven't purchased in a while. | 1,000 | 15,000 | 3 | |
| New Customers | Recent customers with potential. | 4,000 | 5,000 | 1.5 | |
| Hibernating | Last purchase was long ago. Need to re-engage. | 3,000 | 8,000 | 1 |